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Client: Efefe
Branding / 2014
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Modeling, assembling sets, playing.
Efefe is a space where a school that offers design workshops and a store that sells author objects come together. The challenge was on creating a brand architecture that reflected this two sides, developing the communication of the entire space.

For the design of the brand we relied on the particular shapes of the word itself: we took the grid that was generated to build the brand from there.