+ Info
Client: Efefe
Branding / 2014
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Modeling, assembling sets, playing.
Efefe is a space used for dual purpose, the bottom floor is a design shop and the top floor is a design and arts workshop. The challenge was to create a brand architecture reflecting both functions as well as developing a communicational identity for the entire space.

For the design of the brand we relied on the particular shapes of the word itself: we took the grid that was generated to build the brand from there.