galgo.studio

galgo.studio
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Client: Francis Platz
Branding / 2016
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Bring Berlin to Buenos Aires
Francis Platz is a craft brewery based in Buenos Aires that was founded by a group of Berlin lovers. The Berlin vibe is present in every aspect of the brewery, that love was our first stepping stone for the brand and communication concept.

The original meaning of «Berlin» is «marshy land». In order to create the Logo we used the characteristics of natural texture of the ground and designed the “F” of Francis with dynamic elements inspired by depth and movement for marsh.

The visual elements are minimal graphical translations of Berlin's urban lines such a streets, roundabouts and buildings.