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Client: Blue
Branding & UX / UI / 2017
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Directors lab
Blue is an award-winning global production company based in Buenos Aires, México DF, Los Angeles and Madrid.

While working on the new brand, we’ve realized along with the client, that the strength of the company lies in the variety and amount of different directors it works with. As a result of that insight we changed the focal point from “production company” to “directors lab”.

The previous ISO of a race horse was inspired by the first film made: Muybridge. In the re branding, we modernized it by focusing on the sequence and movement as the central axis.

In order to emphasis the movement we created a dynamic brand that consists multiple morphologic versions that at the same time are instantly recognized as whole.